The Surface Ocean And Land Environmental Sciences Essay

The physical environment determines where beings can populate, and the resources that are available to them. The physical environment consists of clime and chemical environment. Climate includes temperature, air current, and precipitation. The chemical environment consists of salt, sourness, gas concentrations and foods. The surface ocean has currents which move multitudes of ocean H2O fluxing from one topographic point to another. Such activity transportations heat from the Torrid Zones to the poles, which can act upon conditions clime, and distribute foods and spread beings. Surface currents are driven in gesture by air current which is parallel to the ocean ‘s surface. Deep currents are density driven and do the H2O to travel vertically. Upwelling is a mechanism of ocean circulation which deep ocean H2O rises to the surface. The effects of upwelling are take downing H2O temperature, addition in foods, and supply good piscaries. The transferring of heat by ocean currents is transferred by â€Å" great ocean conveyor belt † which links the Pacific, Indian, and Atlantic oceans. Knowing the importance of the surface ocean has within our environment, this all can be altered with an addition of CO2. Surface oceans absorb CO2, hence if there is an addition of CO2 in the environment this will do chemical alterations such as an addition in sourness ( lessening in pH ) . The lessening in pH will hold an consequence on phytoplankton and zooplankton which are a major nutrient beginning to angle. Another manner an addition in CO2 can impact the surface ocean is that when there is an addition in CO2 there is a lessening in O which makes it harder for all marine animate beings to last. In drumhead there is such a thing as C rhythm, which maintains a steady sum of C dioxide in the ambiance by gas exchange which non merely affects the ocean but besides has consequence on the clime alteration in the ambiance. An addition of CO2 non merely has an consequence on the surface ocean, but besides land. Not merely do workss take C dioxide out of the ambiance, workss besides have the ability to alter the sum of vaporization depending on how much H2O workss take in from the ambiance, and how much H2O they release. Plants go through a procedure of evapotranspiration, which is the procedures of chilling and releasing of H2O through their pores. Plants need CO2 for photosynthesis utilizing their pores, when there is an addition in CO2 this affects the workss pore and causes less H2O to be released which finally affects the workss chilling. With the higher degrees of CO2 workss will acclimize the usage of H2O that is available within the dirt, workss will increase the efficiency of H2O used. 27. Compare and contrast the primary productiveness of polar, temperate and tropical oceans. Describe the physical and chemical factors that contribute to productiveness differences as map of latitude. Polar Regions are at latitudes 60-90 grades, have a temperature is ever at the freeze does non dwell of much seasonal fluctuation. The surface H2O is really cold therefore the H2O is alimentary rich. Since there is no fluctuation in temperature the H2O does non dwell of thermocline, which besides means no stratification. The great conveyor belt is used to take the high food cold H2O from the poles to warmer countries environments that are in demand to nutrient rich H2O which greatly enhances the productiveness of all dirts, workss and marine animate beings. Even though the temperatures are stop deading in the polar parts there is still fluctuations of Sun visible radiation available which produces productiveness in workss. Temperate Regions- are the parts between 30-60 grades latitude and have all seasons. The winter is wet and the summer is dry with ample precipitation all twelvemonth about. During the winter, as in polar parts stratification hardly exist and the surface ocean is rich in foods. During the winter productiveness is low because the Sun beams are at a low angle, which consequences in low productiveness because, the low photosynthesis. After the winter there is spring, spring brings plenty sunlight that beings can get down to blossom such as phytoplankton. With a greater sum of sunshine, the heater the ocean gets and a thermocline is present. Since the thermocline is present the foods are located in the deep oceans and this halts productiveness. After the summer, autumn cools the ocean and the thermocline is easy vanishing which is conveying foods back to the surface. There is high productiveness in both the spring and the autumn, spring has high productiveness because of the cold, high al imentary H2O from the winter, and spring has high productiveness by the sunlight exposure signifier the summer. The productiveness in the seasons autumn and spring are so high because of the turnover that takes topographic point. Employee turnover is the commixture of epilimnion and hypolimnion by air currents blowing on the surface. This commixture is of import for the recycling of the foods that are lost from the epilimnion during the summer. Mixing besides moves oxygen into the hypolimnion and deposits to the underside. The refilling of O is used up by the respiration of aerophilic bacteriums during the summer, increases biological activity in deep H2O zones. Tropical Regions- Tropical parts are at latitudes between 0-30 grades. The tropical parts consist of really low force per unit area which is tantamount to warm H2O temperatures. Tropical parts do non under seasonal fluctuation therefore the warm H2O remains warm, in which warm H2O lacks foods. The deficiency of foods is prevented from the warm thermocline which prevents productiveness. The tropical ocean Waterss lack foods which affects the sum of productiveness throughout this part.

Wordsworth “A Night Thought”

Jalissa Oliva Professor Natalie Holter Enlightenment and Romanticism Humanities 14 April 2013 The poet that I chose is William Wordsworth and the poem of his that I chose is â€Å"A Night Thought. † Wordsworth was a poet who thought that imagination was a strong force that, combined with our senses, made for a powerful, active force altogether. Basically he believed that this enhanced the way we interpreted the world around us and the way that we reacted to certain events.A strong imagination is what was essential to pave the path for a good life and one's well being. That is part of what the Romanticism era was all about, people expressing themselves for their own well being and to enjoy their lives more. From what I interpreted from â€Å"A Night Thought† it appears to be about Wordsworth himself proclaiming that he enjoys the distant beauty of the moon, and even when it is hidden behind the clouds beneath it it is still admirable and beautiful.The moon is always brig ht as if it were smiling constantly, whereas man, who is spoiled by the many pleasures of the earth along with his fortune, always seems to have a sad look upon his face. Wordsworth enjoys the sight of the moon compared to the chaos and turmoil of the world around him that man has created on earth for themselves due to the continuous fighting from the wars. It appears as if Wordsworth is envious of the peace that the moon has about it. He wants to go against the same rule that his fellow human beings have to follow.Basically, he wants to be as happy and bright as the moon always is. The way that I think that this poem reflects the values of the generation that produced it, the Romanticism era, is by it's general message of wanting to be as happy and at peace as nature rather than be tarnished by the turmoil that man has created in the world. The Romanticism era was all about loving and admiring nature for all of its qualities along with expressing one's self in order to live a happi er life and enjoy life a little more.In the poem the moon is an aspect of nature that is being admired by Wordsworth for its beauty even though it is far from our reach in the sky, and even though the clouds dim its bright smile from time to time it can still be admired once the clouds beneath it disappear, revealing the bright smile that was waiting to be shown to the world once again. Rather than focus on the chaos of the world around him, Wordsworth would rather admire the moon for all that it is and appears to want to be as happy and bright as the moon.

Nursing Process-Evaluation Essay

The nurse requires an extensive knowledge base in order to accurately evaluate the effectiveness of the goals set forth in a nursing care plan. The knowledge a nurse gains is not solely based on the extent of her or his education. In addition, the experience and ability to recognize changes which require intervention are imperative to the development and expansion of a nurse’s knowledge base. The process by which a nurse is able to demonstrate his or her ability to effectively evaluate a patient is â€Å"generated by observation, experience, reflection, reasoning, or communication as a guide to belief and action† (Alligood, 2010). The nurse’s knowledge is imperative in each step of the nursing process. The nurse must be able to gather information related to the patients physiological, psychological and sociological conditions in order to develop effective nursing diagnosis and the appropriate plan of action to implement for each. The nurse continually evaluates the patient’s condition, revises nursing diagnosis, makes changes to the plan of action, and implements new tasks or interventions as necessary. Alligood noted (as cited in Andrews & Roy, 1999), in the evaluation phase, the nurse judges the effectiveness of the nursing interventions that have been implemented and determines to what degree the mutually agreed upon goals have been achieved†. Reference Alligood, M. R. (2010). Nursing theory: utilization & application . (4th ed., pp. 294-315). Maryland Heights, MO: Mosby Elsevier. â€Å"Evaluation is ongoing and encompasses a repetition of the appraisal process. Emphasis is placed on the identifying perceptions of dissonance with respect to the initial pattern appraisal. The evaluation process is ongoing and fluid as the nurse reflects on his or her intuitive knowing. P298 Manifestations of pain, fear, and tension with family members are appraised. The nurse intuitively evaluates the amount of dissonance that is manifested.p302 Evaluation requires that the analysis and judgment be made to determine whether those behavioral changes stated in the goal statement have, or have not, been achieved by the recipient of nursing care (Andrews & Roy, 1991b). P315

Marketing Portfolio Project Essay Example | Topics and Well Written Essays - 2000 words

Marketing Portfolio Project - Essay Example The company has been first in terms of innovation, quality as well as customer satisfaction in around 50 countries. The key to success for the company is its commitment towards the company-wide values (International EZUP, 2012). Mission Statement and Goals The main objective of the company is to focus towards honesty, people, customers as well as innovation. It also places greater emphasis at offering the customers with quality products and services with the objective to satisfy them and thus maintaining long-term relationship with them. Focus The main focus of the company has been upon the domestic market. However, in order to attain growth and to beat the competition it is quite imperative for International E-Z UP to shift its focus to international markets as well with advanced products thereby meeting the needs and the demands of the global marketplace. It will also focus upon providing the customers with quality products in order to ensure sustainability in the long run. In orde r to attain this objective the company can implement Total Quality Management (TQM) techniques such as Kaizen. Marketing Objective Short-Term Objectives of the Company The marketing objective of International E-Z UP for the upcoming year shall focus upon enhancement of the market share and increase of the desired levels of sales of the product. The company shall also try to enhance the customer loyalty. In order to attain this objective, it shall generate 20% of repeat business in the first year. The other marketing objective of the company shall be to escalate the brand awareness among various market segments from 10% to 30% in year one. The company shall also aim to gain at least 20 new customers by the end of the year one. It shall aim at increasing the market share in the United States market by 10% at the end of year one. Furthermore, one of the most significant marketing objectives of most of the companies is to minimize the marketing cost by substantial amount. In lieu of thi s fact, it can be mentioned that International E-Z UP shall intend to reduce the marketing cost by nearly 5% during the initial six months period. Long-Term Objectives of the Company The long-term objective of the company shall be to maintain their position as the leading name in selling instant shelters throughout the world in next five years. It shall also aim at acquiring nearly 20% of the customers of the competitors over next five years period. It shall also intend to increase the profit margin by 10% in the coming five years of operations. Attaining partnership and building collaborative relationship with numerous suppliers for smooth flow of the raw materials shall also be one of the objectives of the company. It can be stated that for the purpose of attaining the above mentioned short-term and long- term objectives, it is quite imperative for the company to prepare an adequate marketing plan. The sections below comprise pertinent analyses of the customers, the competitors, t he external environment, the marketing mix and the human resources of the company. Based upon the analyses, the paper shall intend to devise a creative marketing plan for the purpose of promoting and creating awareness about the products and the services of International

Workplace Communication between principal and a teacher Essay

Workplace Communication between principal and a teacher - Essay Example There are many superior-subordinate interactions that provide insight into workplace communication and there is none that exemplifies this interaction better than a principal-teacher work relationship. This paper focuses on a previously observed principal-teacher interaction, primarily taking note of significant elements including patterns of verbal communication, power influence in the communication approach, and an examination of whether the interaction constitutes an intercultural communiquà ©. In the course of evaluating workplace interaction between the said principal and a teacher, several observations were drawn. Key among the aspects denoted was the principal’s role as a coordinator of virtually all administrative duties, while striving to ensure efficient operation of the entire institution (watching a child interact with classmate). The principal was also responsible for ensuring that subordinates including teachers and other staff members worked towards achieving s chool goals. Overall, it was apparent that the principal’s role revolved around efficient leadership and management of school matters. On the other hand, the observed tutor bore the responsibility of teaching students, evaluating their performance and reporting assessment outcomes to the principal for formulation of learning improvement strategies. In terms of communication, the principal simply communicated tutorial guidelines and school policies to instructors, including the one under scrutiny.

Course work about ( Waste ) for Ecology Coursework

Course work about ( Waste ) for Ecology - Coursework Example natural capability for various environmental elements which absorb and regulate these gasses, to make the world habitable by the different species existing in various ecosystems. The local issues related to waste in UAE include the lack of capacity by the country to identify, and develop projects that can be able to support carbon reduction progress. The other challenge is securing sufficient financing for these projects once they have been developed since the carbon footprint continues to increase (Ahmad, 2015). The 3 R’s can help in protecting the environment through minimising the waste that goes to the environments by application of the processes involved in those processes. These processes also ensure there is a reduction of the usage of materials which generate waste and ultimately reduce the space used for landfills. Hecht, J. (2006). Global warming stretches subtropical boundaries. Science, 312, 1179. Retrieved from

Noble Lie and Platos Republic Essay Example | Topics and Well Written Essays - 2000 words

Noble Lie and Platos Republic - Essay Example The noble lie gives a chance to ruled class to mould and shape the belief they want their subjects develop and if the ruler is benevolent, the belief inculcated in the people can result in harmony and after all harmonious life is the final objective of any society. The Platonic opinion regarding problem of discourse is regarding ‘powers and perils’ and noble lie is an aspect that minimizes the perils of the power from the people who question the right doings as well as wrong doings of the ruling elite. The noble lie is good as long as the elite people do not exploit the ruled people from the privilege they gain from the belief of the people in noble lie. Though it can be termed as a tool for thought control of the ruled, it will be good as long as it is related to ‘will to truth’. Hesk Jon (2000) quotes Marcel Detienne who argues about Greek notions of truth. By accepting the noble lie as part of a model republic, the rulers should concentrate only on submis siveness from the people but the activities of rulers should not undermine the rational thought of the ruled in their daily chores. However, benevolent rulers take care that the noble lie aspect does not interfere in the justice delivery system. In the context of delivery of justice, it is possible to ignore noble lie if the rulers are enough discretion regarding it. The same can be interpreted in case of Noble lie and it can be ignored to treat ruled and the rulers equally while delivering justice.

Philosephy Essay Example | Topics and Well Written Essays - 500 words

Philosephy - Essay Example He also intends that his work will be used by anatomists of reason away from historical knowledge. Because the content of his work is something new, Kant contends that the time for philosophical historians will come after critics and anatomists are done with their work. His intent behind writing this essay is to show that metaphysics requires openness in order to get fresh insights, rather than its reduction to something already known in scientific circles. Simply, Kant intends to restrict metaphysical investigations to the knowledge and experience that will make it actual or possible. The question on whether a science is possible shows that there is doubt about its actuality. The metaphysics that Kant refers to is only possible through virtue of its existence, as well as what he calls illusionary knowledge, which works to render it unviable as a science. Kant proposes several conditions that must be satisfied for a possible science like metaphysics to become actual science. He contends that possible science must have universal recognition with its validity being a major feature. He also says that possible science must have lasting recognition with featured acceptance in order for it to be considered actual science, while it should also undergo continual advancement and cumulative progress. Finally, possible science should also possess standards of knowledge that aid in discrimination of ignorance. There needs to be a careful and accurate investigation of pure reason’s existing critique, which, if absent, should render all pretensions of the possible scienc e impractical. The modern idea of science is that there should be knowledge that is experimentally verifiable and methodical, which are the critical factors and conditions of an actual science. Kant argues that it is no possible to extend knowledge to speculative metaphysics, which is a super-sensible realm in his words. He argues that

Self-fulfilling prophecy cycle (Negative assumptions, negative outcome Essay

Self-fulfilling prophecy cycle (Negative assumptions, negative outcome ) - Essay Example Supervisors create expectation of their employees, which emanate various occurrences. The first impression when an employer meets a prospective employee. A supervisor would form an opinion of the latter. Something in the manner of Negative assumptions is more noticeable than positive assumptions. While not necessarily rear positive assumptions are a regular occurrence in the employment industry. However, through principle-centered leaders who are distinct from their counterparts. Positivity radiates energy beams from within extending enthusiasm and energy to the persons they interact with at the workplace. Positivity, believe and upbeat in their employees potential is evident and ingrained within them. They also come across as servant leaders ready to give assistance when needed. It does not necessarily end with them giving a helping hand, but they also pass to be resourceful to be exploited by their followers so as to perform better and to their best. Such leaders surround themselve s with effective persons who exude positivity that plays a huge role in molding their followers (Tauber, 24). The moment an employee suspects certain behavior or manner in the supervisor’s actions, the first effects of self-fulfilling prophecy are witnessed. When the supervisor things an employee has some tendencies that are not desirable, they are likely to pay close attention to them thus prompt the target to act in the manner. Such could be through micromanagement of stifling ideas. Employees have certain expectations that contribute to them feeling invested in the firm. The expectations include; regard for their opinions, fair treatment, a chance for advancement and progression through work evaluation and believe and trust in them. These elements are very essential for an employee to be successful in their place of work. Thus, and employer, supervisor or leader should understand this fundamental factors and pay

Deployment of Emergency Care Practitioners by UK Ambulance Services Essay

Deployment of Emergency Care Practitioners by UK Ambulance Services - Essay Example The emergency health care practitioners were to be given specific target to emergency 999 calls so that they can provide appropriate care in the community. To make sure that all the health care workers adapt to this plan in a positive manner, an advisory team comprising of nurses was formulated. This team participated in discussions concerning adoption of various processes. This programme was a transformational programme rather than a change programme. Moreover for evaluation purposes, data relating to calls reviewed by nurses was collected and analyzed. Surveys related to patient satisfaction were carried out. These were done by contacting patients through telephone and make them answer a questionnaire. It was looked upon that there is proper accuracy of documentation and that all the call meets the required minimum satisfaction criteria. Peer reflection was also used to identify learning outcomes and improvements required for achieving good standards. Good news stories as well as case study materials are used for demonstration, identification of areas meant for further development. The increasing role of an emergency care practioner has increased job opportunities also. For deployment of the emergency personnel in urgent situations the nurse advisors role was also introduced. This helps to respond in a more appropriate manner. Study conducted on this area has revealed that about 600 to 700 ambulance journeys are saved each month by providing the patient with more appropriate outcome with the sustained expansion of the referral pathways. Analysis of statistics gathered in 2005 showed that almost 74% of the patients seen by the emergency service providers did not require the services of an ambulance. 50% did not require hospital treatment. The East midlands ambulance services team have a wide diversified staff group comprising both male and female workers. The scheme followed by the group has enabled to reflect needs of communities, patients

History Channel - Engineering an Empire - Greece in the Age of Essay

History Channel - Engineering an Empire - Greece in the Age of Alexander - Essay Example He employed the latest technology in making new weaponry and reforming the old in such a way that it carries more power and can have strong ain at the enemies from miles of distances. He has a core of engines who are dedicated to build new machineries and weapons. The special weapons that were made by the king Phillip II were the spear and the catapults. The spears are a long wooden stick with a pointed leaf like head made of iron which can definitely stop the opponent in the war field from a distance and the catapults are a type belly shooter stationary bow mounted on a tripod which was capable of targeting the enemies with enormous force compared to traditional bow and arrow system. Along with advanced weapons, King Phillip II had a well-disciplined army that were used organized in small rectangular format and moving slowly with the spears (BBC, 2014). Alexander, son of Phillip, was well aware of the fact that he lived in the age of innovation in Greek warfare and conquered Egypt to India transforming the vain of Civilization into a New Greek world. He conquered Persia, the Greek lifelong enemy but what was most challenging for him was to conquer the country of Tyre which was a small island city. The engineers of the Alexander made a bridge from the mainland to the island and unleashed the most spectacular innovation in the field of weapons at that time named as Siege Tower. It was a kind of multi storied armour car that moved on wheels. It was fire proof from outside and from it inside it has a central staircase which leads to different platforms levels having wide range of machinery projected toward the enemy. Alexander concentrated technological development not only in innovation but also in every ways of life in all cities while establishing the best way to live. The engineers created the great coliseum for theatres where about 14000 people can be entertained. In addition to that the structures of the cities were reformed creating wide lanes

Classroom Management Considerations to Promote Inclusion Essay Example for Free

Classroom Management Considerations to Promote Inclusion Essay In order for a classroom to be truly inclusive classroom management considerations have to be addressed. Will the classroom atmosphere be conducive to learning for all students and how will the climate be modified or adapted to meet these needs? How will classroom goals and rules be established and are they visible and clearly stated in the classroom? Are academic standards clearly stated and visible in the classroom? Does the teacher effectively utilize differentiated instructional strategies for all students? Is the classroom arranged in a manner to accentuate student learning, for example: how are the desks arranged, is there a student seating plan in place, are bulletin or display boards cluttered and distracting, are there technology resources available to the students in the classroom? Are the teachers utilizing flexible co-teaching models in the classroom and is planning time scheduled to create effective lesson planning? These are questions one must ask his or herself in order to create a truly inclusive classroom. Language and discourse in the classroom also plays a role in creating an inclusive atmosphere, the relationship between the teacher and student, the student and his or her peers is part of the social climate of the classroom and must be positively modeled by the teacher. The teacher must find a way to assess and re-assess instructional strategies so that instruction is real-world based and encourages various extensive and engaging learning opportunities for the students. The teacher also has to teach and model positive coping strategies for stress and should remain non-judgmental in their classroom and behavior management approaches. The following is a short list of some modifications or adaptations that can be made in the classroom: †¢ Preferred seating †¢ Pre-printed notes for the class †¢ Visual aids such as graphic organizers like a KWL chart †¢ Choice of assignments †¢ Extended time to complete tests †¢ Fewer questions for classwork or homework †¢ Modified grading utilizing a rubric †¢ Reduce distractions †¢ Teach study skills and coping strategies †¢ Use flashcards †¢ Use of technology to facilitate instruction such as reading and math software to reinforce and teach pre-requisite skills †¢ Visual schedules †¢ Use of manipulatives †¢ Visual communication aids

A Study On Music Videos

A Study On Music Videos Music videos have a big impact on how the world is viewed today. Many videos disrespect women and portray them in a negative way. Most videos stereotyped race, womens body types, and skin color. These videos have influenced the younger generation lives and how they should act. Mainly all music videos teach the youth unhelpful information that they do not need to know in their everyday lives. Today individuals minds are twisted with images from songs, melodies, and lyrics in which music videos have influenced and made a big impact on peoples attitude and there lifestyles; these images shape the way people think in their everyday lives. Regardless of what an artist is singing or rapping about in their music video you will always see a sexual hint. Clearly you can see women being portrayed in music videos in sexual way this may not affect how you feel at first, but after seeing this happen over and over in different music videos may makes people treat women with less respect. How women are portrayed in this way comes with many consequences. Most rap videos today show sexually disapproving and harmful depictions and treatment of women, mainly women of color. Women are stereotyped in music videos because they are often portrayed as hypersexual, selfish, and amoral, examinations of music videos have publicized this. They are also portrayed as non-educated and very getable. By watching music videos people might bring to a close that the world is made up of light skin and white women. Disregarding the massive series of colors in between, a lot of women in music videos today are light skin, white, Asian, and Latina and it could be hard on women and young girls who dont like this. Their representation frequently overemphasizes their sexualized, physical looks and places them as attractive objects rather than active agents in the music videos. Most artists nowadays use light skin, Asians, and Latinos in their videos because they think they will lose viewers. These artists that havent used other races of women in their videos have already lost a lot of views because there are different races of women all over the world; people dont want to keep seeing the same thing over and over. Artist try to go with what they think everybody else would like to see instead of what they like. Women bodies today are very important to society. Television shows, movies, music videos, and magazines also play a big part in displaying women bodies in a negative way. These types of sources portray what the media thinks is the ideal of a perfect female body. Most men think that light skin women are the pretties, and that they have the curviest bodies and big behinds. There are also other women that have the same types of bodies, but they are rarely showcased in the videos. America needs to include women with different types of figures. By doing t his it would seriously expand the worlds thoughts and definition of what true beauty should look like. When women go out to clubs, or just out to have a good time men think that they can just walk up to them and grab them and say anything they want. Most women in music videos are always half naked, dancing in an inappropriate manner, and are insulted in different ways. By the women in these videos acting in this way it shows the world that all women are the same and they really are not, because most music videos have the same concept. So many music videos display these kinds of actions, and men dont realize that these videos are not real and they cant treat women with disrespect. The media have affected young girls today on becoming thinner. Half of Americans basic school students between the first and third grades are trying to become thinner. By the age of ten children are scared of being classified as overweight. Most young girls watch music videos and are influence that they are not beautiful, because there are always thin girls in the videos. When music videos showcase thin women all the time it makes young girls feel like they have to look a certain way. Young children shouldnt have to worry about problems like this at their age but people have forced so much on the youth and they become overwhelmed with these issues. Most music videos make women feel bad about the way they look, because of how the women look in them. The women in the videos are always skinny, white, Asian, or Latino anything but black, and if they are she is very light. What men fail to realize is that not all women look like this, and that they should put all types of women in their videos so viewers wont feel bad about their physical appearance. There are all different sizes, shapes, colors, and races of women, and to just limit the videos to certain races and skin color, and one body type makes women look at their self in a different way. It makes them wonder if men think that only women that look like this is beautiful than what about the rest of the women in the world, how do men look at them? The result that popular music has on children and young peoples behavior and emotions is a big concern today in society. Several of hip-hops well-known songs have influenced violence, drugs, alcohol, sex, disrespect for authority, and lack of respect for woman. The view and the result of musicvideomessages are important, as research has reported that it contacts to sexual messages, sexual stereotypes, and use of substances of violence in musicvideos might produce major changes in behaviors and attitudes of young viewers. There is a relationship between violence in music and the youth culture. For many young children and teenagers by listening to this music it creates an atmosphere that is harmful to their lives and education. Does violence in music videos cause violence in the youth culture? Yes it does because teenagers watch these music videos and act upon what they see. Most rappers make songs about using drugs and children look up to them and they imply that its okay to use drugs when really is not. Young children and teenagers in todays society are always looking for a role-model and some type of fashion to copy. A teenagers favorite types of music could be related to certain behaviors preformed in music videos. Children and teenagers rewinds songs and learn the lyrics. The youth culture will not become better into artists really think about who listens to their music and watches their videos the most, and think about what they are teaching the young people. When young girls watch music videos and see how women act and are disrespected over and over, most of them will grow up thinking that it is ok to let a men treat them with disrespect. What do boys think when they see these type of things displayed on television how women are portrayed as sex objects. Half of Boys that view music videos will grow up not caring about females feeling or how they treat them because most music videos show lack of respect for women. Children are losing their innocence from watching, listening, reading, and wearing the clothing they see in music videos. Parents shouldnt want their children studying violence, but with the technology today like headphones, and downloads they are unsure of what is going on. The mass media tells children that the artists in the music videos are not who they portray to be. African American females that spend more time watching music videos have a higher opportunity of drinking and having several sex partners, and more liable to test positive for marijuana. American teenagers use up about four and a half hours a day listening to music and studying music videos, According to American according to American Medical Association. 48% of Americans say violence in music should be regulated. In popular music parents are tired of suggestive, violent, lyrical content. There are so many music videos in the hip hop culture that stereotypes women in so many ways. In these videos women expose themselves in ways that you would never imagine. Nas feat. Braveheart Oochie Wally, Ludacris booty poppin, Jadakiss knock yourself out, 50 Cent disco inferno, and Nelly tip drill. Nellys video tip drill is the most degrading of women that I ever saw the lyrics and how the women carry themselves. Nellys music video Tip Drill really stereotypes women, in this video he says â€Å"I said it must be ya ass cause it aint ya faceI need a tipdrill, I need a tipdrill† (Nelly). This stereotypes that if a women has a big beheld than men really dont take their time to look at her face, they just want to see what her body looks like. A tip drill is another name for running a train on a girl in the video ali verse say â€Å"I said it aint no fun less we all get some I need a tipdrill, we need a tipdrill† â€Å"Now come on girl you know what we came here for Is You a tipdrill, we need a tipdrill† (Ali). The women in this video really dont care if they are being exposed â€Å"You lookin well in them shorts but they look better on the floor Cause yous a tipdrll, cause yous a tipdrill† ( Kyjuan). Women in this video are walking around Naked, letting the touch on them in any kind of way, touch on other women â€Å"Now ya see I want to let you ride but the rubber m ight slide Yous a tipdrill, girl you a tipdrill† (Murphy Lee). â€Å"Turn that ass up mama put that dip in ya back And let me tipdrill, just let me tipdrill† this videos degrade women and make other countrys look at us in a negative way. The girls in the video have a part and they say â€Å"It must be ya money, cause it aint ya faceYou a tipdrill, nigga you a tipdrill† â€Å"My apple bottom look right, I know you wanna bite Yous a tipdrill, I heard you was a tipdrill† I got you payin my bills and buyin automobiles Yous a tipdrill, nigga you a tipdrill â€Å"I know you a trick go spend that shit You old tipdrill, you monkeyass tipdrill â€Å". These videos degrade women and make other countrys look at us in a negative way; it makes men feel like they have power over women. Music videos in todays society have misled people to how the American culture should be viewed. Women are stereotyped all the time because other women want to expose their self in a negative way in music videos. If society try to put a stop to what going on in these videos there will be less valence, and abuse. If artist try to make music videos that are more positive, and stop putting stereotypes of women in their videos children would have someone to look up to. Sawa Kurotani, Learning what hip hops all about, December 16, 2008 Tuesday, http://www.lexisnexis.com/us/lnacademic/results/docview/docview.do?docLinkInd=truerisb=21_T7909056810format=GNBFIsort=RELEVANCEstartDocNo=1resultsUrlKey=29_T7909056813cisb=22_T7909056812treeMax=truetreeWidth=0csi=145202docNo=16 Delilah Cummings,The Effects of Hip Hop Music on Todays Youth, 10/31/03, http://media.www.msuspokesman.com/media/storage/paper270/news/2003/10/31/Perspectives/The-Effects.Of.Hip.Hop.Music.On.Todays.Youth-547432.shtml Policy StatementImpact of Music, Music Lyrics, and Music Videos on Children and Youth. Pediatrics 124.5 (2009): 1488-1494. Academic Search Complete. EBSCO. Web. 2 Dec. 2009. http://web.ebscohost.com/ehost/detail?vid=7hid=2sid=bf1584aa-9f34-4439-beb9-eb33944df1cc%40sessionmgr4bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9hAN=45407672 Peterson, Shani H., et al. Images of Sexual Stereotypes in Rap Videos and the Health of African American Female Adolescents. Journal of Womens Health (15409996) 16.8 (2007): 1157-1164. Academic Search Complete. EBSCO. Web. 2 Dec. 2009. http://web.ebscohost.com/ehost/detail?vid=13hid=2sid=bf1584aa-9f34-4439-beb9-eb33944df1cc%40sessionmgr4bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9hAN=27063114#db=a9hAN=27063114 2002-2009 DirectEssays.com, Portrayal of Women in Music Videos, All Rights Reserved http://www.directessays.com/viewpaper/103197.html 2002-2009 DirectEssays.com, the Female Body, the Media, an, All Rights Reserved. http://www.directessays.com/viewpaper/34603.html 2002-2009 DirectEssays.com. All Rights Reserved, Lyrical Violence, http://www.directessays.com/viewpaper/18773.html Joan Morgan (1999) sings of life in the USA, Boston New York, Sonia Maasik, and Jack Solomon Cheryl Wetzstein, Rap music perpetuates stereotypes of women, june 22, 2008 Sunday, http://www.lexisnexis.com/us/lnacademic/results/docview/docview.do?docLinkInd=truerisb=21_T8067453482format=GNBFIsort=RELEVANCEstartDocNo=1resultsUrlKey=29_T8067453495cisb=22_T8067453494treeMax=truetreeWidth=0csi=8176docNo=11 2002-2009 DirectEssays.com. All Rights Reserved. The Female Body, the Media, an, http://www.directessays.com/viewpaper/34603.html Nelly, Tip Drill, 11/25/03, music video, September, 16, 2007 http://www.muvids.com/2725_video_nelly_tip_drill

Realty Essay -- essays research papers fc

TABLE OF CONTENTS TITLE PAGE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 EXECUTIVE SUMMARY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 BUSINESS OWNERSHIP†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 FINANCING†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.4 MARKETING†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦5 CONCLUSIONS/ RECCOMENDAITONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 BIBLIOGRAPHY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..11 APENCICES APPENDIX I†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.12 APPENDIX II†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦18 APPENDIX III†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦23 APPENDIX IV†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...27 APPENDIX V†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦28 Proposal for: â€Å"GREENACRES REALTY† Compiled by BALENTINE SOLUTIONS. 01/03/05 The purpose of this proposal is to provide in depth information, research and knowledge of several different approaches that can be taken into account when deciding on what avenue to pursue for â€Å"Greenacres Realty†. Balentine Solutions trusts that once this proposal has been explored, you will be able to come to a concise decision and your business will be ready for existence. BUSINESS OWNERSHIP There are two possibilities of business ownership and structure that must be considered for Greenacres realty, they are: 1. PARTNERSHIP Partnerships are simple and relatively inexpensive to establish. They can be made up of a minimum of two and a maximum of 20 members. The ability to raise capital becomes somewhat easier with there being a wider choice from personal sources and financial services. Everyone involved brings with them an area of expertise and the business can be sub-divided into specialization. The work load is shared. Partners decide on how profits and/or debts are to be distributed and a contract is drawn up outlining such issues before the business is started, this ensures everyone’s protection. Although a contract is drawn up it must also be understood that partnerships do not have limited liability, thus, if one or more partners are not able to pay a debt, die or decide to break the partnership agreement, it is left upon the shoulders of the remaining members to cover any incurred costs. A partnership does not pay income tax .Each partner records their share of the profit/loss on their indiv idual tax return, however, a separate income tax return must be lodged to report the income of the partnership. Tax return from for partnership see appendix I Partnership agreement see app... ...ners have caused this Agreement of Partnership to be executed on the dates indicated below, effective as of the date indicated above. Partners: {Signatures of partners} The Australian Company Number and the ABN On forming a company, you are issued with an Australian Company Number (ACN) by the Australian Securities and Investments Commission. When a company registers for an ABN, the number issued by the Australian Business Registrar is its ACN with two check digits at the beginning: Companies don’t have to quote both the ABN and ACN on documents. Under the Corporations Act, a company is required to show its ACN on all public documents and negotiable instruments. However, companies with an ABN can use the ABN in place of their ACN, on the condition that: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  the ABN includes the company’s ACN as the last nine digits, and †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  the company quotes the ABN in the same way it quoted its ACN. APPENDIX III newspaper

Skin Cancer :: essays research papers

Skin Cancer What is it and how to prevent it Skin cancer is the most prevalent of all cancers. There are three types of skin cancer: basal cell carcinoma, squamous cell carcinoma, and malignant melanoma. In this presentation I plan to discuss a little about each of these cases as well as tell ways to prevent and treat them. The first most common skin cancer is basal cell carcinoma. This cancer develops in the basal or bottom layer of the epidermis, which is the top layer of the skin. The cause of this cancer is a gene called patched or PTC, which helps to control cell growth and development. If this gene is missing, defective, or damaged by ultra violet radiation, unrestrained cell proliferation may result. Basal cell carcinoma usually appears as a small, fleshy bump, which most often appears on the head, neck, or hands. This type of cancer seldom occurs in African Americans, but they are the most common skin cancers found in fair- skinned persons. These tumors don’t spread quickly. It could take months or years for one to grow to a diameter of one- half inch. If untreated the cancer could begin to bleed, crust over, heal and then the cycle repeats. The second most common skin cancer is squamous cell carcinoma. This cancer develops in the upper layers of the epidermis. Although this cancer is more aggressive than basal cell cancer, it is still relatively slow growing and is more likely to spread to other locations, including internal organs. Squamous cell cancer is usually found on the rim of the ear, the face, the lips and mouth. However, the disease is usually painless, but may become painful with the development of ulcers that do not heal. This cancer often originates from sun- damaged skin and usually begins at age 50. When found and treated early as well as properly, the cure rate by dermatological surgery is 95%. The third and most deadly skin cancer is malignant melanoma. This cancer develops in the pigment cells, which are found throughout the basal layer. Although melanoma is almost always curable when detected early, it is responsible for three quarters of all skin cancer deaths. About 48,000 new cases are diagnosed annually in the United States. About 7,700 people die from this disease each year. Melanoma may suddenly appear without warning but it may also begin in or near a mole or other dark spots in the skin.

Mary Shelleys Frankenstein and the Repercussions of Overindulging Children :: Exploratory Essays Research Papers

Mary Shelley's Frankenstein and the Repercussions of Overindulging Children Mary Shelley teaches us all well the long range effects of spoiling a child to the extreme in her novel Frankenstein. Set in the mid-19th century, the novel details the life of Victor Frankenstein and the monster he created. However, it also serves as a model of the ultimate repercussions of overindulging children. This is an issue too few parents bother with today. As their own parents did their best to provide well and ensure a better life for them, today's parents are of same mind, regardless if they had a "lacking" childhood or not. Consequently, their own children are given the best clothes and toys, and are sent to the best daycare centers, pre-schools, schools and colleges. Like Victor, many grow into self-centered,self-serving adults. Victor, as the first child, spent the first years of his life as an only child,born into an aristocratic family and showered with affection."I remained for several years their only child ... [T]hey [his parents] seemed to draw inexhaustible stor es of affection from a very mine of love to bestow ... upon me" (Shelley 16). He is a boy who wanted for nothing, and who was wholly and completely indulged, allowed to do as he pleased. "[T]hey [his parents] were not tyrants to rule our lot according to their caprice, but the agents and creators of all the many delights which we enjoyed" (Shelley 19). Victor is more than the apple of their eye; he is the center of their world. "I was their plaything and their idol ... whose future lot ... was in their hands ... as they fulfilled their duties towards me ... I was guided [by a belief] ... that all seemed but one train of enjoyment to me ... I was their only care."(Shelley 16) All of this, while seemingly idyllic, gave Victor a sense of godlike importance, "bestowed on them [his parents] by Heaven," (Shelley 16) like a gift from God. Everything in his life revolves around him, and the only thing that really matters in the world as he perceives it, is himself and his happiness. Even when his parents adopt a beautiful, young orphan girl, Elizabeth Lavenza,he interprets it as an action intended to entertain and satisfy him. His mother, Caroline, reinforces this belief when she announces, "I have a pretty present for my Victor"(Shelley 18), and he willingly accepts her as his new toy, " mine to protect love and cherish .

Service Marketing Management

TITLE PAGE Subject:   Ã‚  Ã‚  MKT8003 Service Marketing Management Assignment 1 (Individual assignment) Title of Assignment:   Ã‚  Ã‚   Marketing Audit Report – Camp Five Sdn Bhd Total Word Count   Ã‚  :  Ã‚  Ã‚   2000 words Date of Submission:  Ã‚  Ã‚   31 August 2012 EXECUTIVE SUMMARY This marketing audit report is prepared for Camp Five to indicate how the organization is currently performing in their service level. The report is prepared based on secondary data gathered from reliable sources which is available online.In this report the background of Camp Five climbing gym is explained to understand the current internal resources and capabilities in its preparedness for servicing their target customer in Malaysia local market. The finding of issue status as, overall and major issues of the company as below, Overall Camp Five are current in high-end customer focus and in fact the majority of regular climbers are not in the high-end categories. Although the facility and technology is excellent advance compare to others competitors, the price of service has clearly show it is unaffordable to the middle class, therefore that is lack of daily head counts.The major problem is lacking of promotion, Camp Five current uses the strategy of word-of-mouth, as per research 100% of interviewee get the know Camp Five as from friends-to-friends referral only, many other promotions shall be implemented as to improve on the performance will be shown in TOW analysis in this assignment. TITLE PAGE Contents TITLE PAGE1 EXECUTIVE SUMMARY2 1. 0 PURPOSE OF REPORT4 2. 0 THE INTRODUCTION4 3. 0 TARGET CUSTOMER7 4. 0 EXTERNAL ANALYSIS8 5. 0 INTERNAL ANALYSIS12 6. 0Service Quality Analysis13 7. 0 SWOT ANALYSIS16 8. 0 TOW17 9. 0 CONCLUSION19 10. 0 LIST OF REFERANCE19 1 APENDIX –SURVEY FORM21 How Do You Rate Your Climbing? 22 1. 0 PURPOSE OF REPORT (222words) This is a continuous of audit report of Camp Five Sdn Bhd, The purpose of this report is to present the ser vice quality from organization perspective and customer perspective point of view in delivering and receiving the service in service marketing aspect. The elements covers include the internal & external analysis of organization, gap between the customer's perception and expectation. Those factors will influence on to the organization and its services from the gym toward the end consumer directly or indirectly.It is to help the organization to understand more about their customer and positive of new customer. Same time the current marketing promotion plan must be implementing in an effective way on it services quality ; reach the company targeted headcount for the gym. Scope of report, this report will cover the analysis in phase one, the sources of the report is based on some level of internet resources, but mostly is from interview with customers and my friends as the employee which is working in the company as manger positions.The recommendation of this service marketing audit wil l be done in phase two of the following of this report. The monitoring of service will be from time to time based and this marketing service audit report accuracy credibility will remain valid for the next six month period. 2. 0 THE INTRODUCTION – OVERVIEW OF THE SERVICE ORGANIZATION (335words) 2. 1 Brief Background Camp Five is a place provides training and a place for training, working out and meets new friends. It is facilitated with climbing wall, cafe, Pro shop, high technology shower, kid place area and inspectorial training programs.Training program is designed for children, beginners, leisure and advance climber or people can come for Yoga classes too. The climbing gym is operating under Switzerland management. The wall was built by climbing wall BLOCX Sdn Bhd, which is the partnership company with Camp Five, Blocx's current major project are building and developing rock climbing wall around Asia region, they head quarter is located in Oberwil Switzerland, the other o ffice is located New Mexico America, Colombia South America and Shah Alam Malaysia.Camp Five Sdn Bhd started its operation since 2005 in Malaysia, located inside famous landmark shopping center of Kuala Lumpur – The One Utama Shopping Complex. The internal gym's environment is housed in 10m high air-conditioned glass tower, a-state-of-the-art climbing facility inside a shopping center, next to major business suite like TV3 and IBM office, Hotel, colleges and international schools like KDU and KBU, hotel and the high end household area.For first time customer, it is a must to join the climbing class they need to pass on climber safety examination and If you are first time in this gym customer need to pass personal climbing skill testing section is needed before customer are able to check-in and use for the service. 2. 2 The Service Blue Print The steps of servicing process of Camp Five has provided as per below (Regular Customer) Regular Customer Steps of Blueprint – Ca mp Five |Step 1| Customer Arrived to gym | Step 8| Interact with friends ; start to climb| Step 2| Registration | Step 9| Trainer provide training| Step 3| Check in, payment and rental of gears | Step 10| Customer received training| Step 4| Collect entrance fee and drop the member card | Step 11| Take beg from lock, shower and change attire| Step 5| Updates system with payment | Step 12| Return the member card ; collect rented gears| Step 6| Change attire and keep beg at locker| Step 13| Collect member card and process check out| Step 7| Put on climbing gears| Step 14| Customer leaving the gym|The servicing blueprint of Camp Five has provided as per below (Regular ; New customers) It is content with 14 steps of service blueprint for regular and new customers with the service supports, support process, back stage, on stage and customer action show. 2. 3 The Marketing Mix 7’Ps According to Kotabe and Helsen (2011, p332) companies can pursue three global strategies to penetrate foreign market, which is product extension, product adaptation and product invention.THE MARKETING MIX FOR CAMP FIVE SERVICES | Product | Climbing gym, Yoga class, Climbing training, Corporate team building, Sales of climbing gear, Rental of gear| Place | Outlet location- Gym center| Promotion | Membership fees discount, Training course discount, Selected item discount via Internet, Face-to-face, Facebook. | Pricing | High price for per entry; Average price for membership 3 month-1 year. People | Student, Professional climber, Leisure climber, Working Adult, House wife, Children, Trainer| Physical Evidence | Innovative design, Well maintain of climbing equipment, Tidy uniform, Membership cards, Clean and advance washroom. | Processes| From they enter the gym to exiting the gym. Fast payment process, Paid before entered, Simple check in process, High customer involvement, Well of training flows. | 3. 0 TARGET CUSTOMER (116words) The type of target customer is sports oriented they may be experience climber, leisure climber and explorer.This is Malaysian or non-Malaysia, working, living and studying within 15km from Bandar Utama area, male 50% and female 50% with the minimum earning of salary RM4000 to RM20,000 with some western culture background. Camp Five's targeted customer can be separated into the following groups, 1. Student 2. Foreign Resident 1. Working Adult 1. Corporate & School Group| Description| 1| Student| Majority are from 15-25 years old, young male and female. Foreign students who follow their family came and living in Malaysia or coming in alone with the purpose of further educations.As financial supported by their parents with background mostly associated with high-end society, therefore cultural is more open to adventure sports with more buying power for entertainment good. | 2| Foreign Resident| Work migration under the foreign resident, coming in and working here as temporary for certain project for 1-5 years, with very high income on averag e at lease RM 20,000 or more per month. Seeking for high quality lifestyle with high purchasing power, Caucasian or Asia came from high-technology's country. 3| Working Adult | Locate Malaysian customer, working, living or studying around Petaling Jaya or KL area. In average a working person with personal income of minimum RM4000, male or female with high education level, outgoing personality and like sport. | 4| Corporate ; School| Group customer is those will like to come for as a company or schools event targeted for corporate team building function is not a routine activity. | Table 3a In the hierarchy of effect model, customer was visit to this gym are experiential influence on behavior. Affect – Behavior – Cognitive.First come from their feeling want to try this climbing experience, and then they took action to climb lastly learning process. 4. 0 EXTERNAL ANALYSIS 4. 1 PESTAL ANALYSIS OF CAMP FIVE (290words) A PESTEL Analysis of Camp Five Sdn Bhd, this model is d esigned measure on the macro-environment could effect on the organization. Includes with Political, Economic, Social, Technical Environmental and Legal issue, on average social issue carries the most weight in the climbing gym industrial, due to it is an experiential goods and services. Factor| Includes:|Political| Change trading rules, tax, change in government. | Economic| Interest rates, exchange rates, national income, inflation| Social| Ageing population, attitudes to work, income distribution, customer taste, education levels, migration flow and working hours of customer| Technological| Innovation, new product development, rate of technological obsolescence, safety drinking water system, online advertising| Environmental| Reduce use of paper, encourage cotton towel, global warming, environmental issues| Legal| e. g. competition law, health and safety, employment law, business law| Table 4aDETAIL OF PESTEL ANALYSIS IN CHART | Political Factors| Change in trading rules, Camp Fiv e it is owe by a Sweden Company may influence the business trading terms. Tax, the rate will change in rock climbing product and equipment, all climbing equipment is imported good. If government is not stable company may re-locate in the investment in other part of SE Asia. | Economy Factors| Exchange rates will influence of company income, because company HQ is in Europe. National incomes and unemployment rate, determinate customer willingness to spend on leisure product like gym servicing.Inflation rate will influence on the wages of staff and operation expense, exchange rate of equipment, due to the product are all imported, when Euro and Dollar price down. | Social Factors| Customer change in taste in switching of interest in this gym, aging of society, if this city gets older than the target group (aged of 14-45) will the target customer group will get smaller. Education and income level increases, people tent to concern more with health issue and increase in working-out in gym . If working hours increase the number member able to visit at week days will decrease.Migration flows increases; our customer will increase, and due to climbing sport is more popular in foreign country. | Technology Factors| The uses and for sales climbing devices and equipment is important product in our Pro-Shop, and the technology being use to with in the gym, free Wi-Fi connection, fully air-conditions, high technology shower systems, water filler give customer with a confinable gym environment as well as the auto- belaying device, customer can still climb while waiting for their buddies arrived. | Legal Factors| Climbing environment is designed with anti-fire and safety pat material and cushions.It is always monitored by instruction eying around. Safety training and handbook ensure all customers understand the safety rules in the climbing gym and rules of use climbing equipment. Employment rules follow as per Malaysia government guideline in employment handbook. Camp Five appl y Malaysia Law system where the mother company from Sweden applies EU law. | Environmental Factors| Encourage customer and staff reduces on use of plastic water bottom and encouraging drinking in refilled directly from pipe, recycle bin services is provided. Encourage customer to use cotton towel in the gym and cafe instant of paper.Weather change, determines people likeness to climbing indoor or outdoor the day and the location, easy access to gym. | Table 4b 4. 2 Porter Five Forces of Macro Environmental Analysis The use for porter five forces analysis is the measure the threat within the competitor and business. The key rating system have been applied as per following, Key Rating System (1. Very Poor, 2. Poor, 3. Neutral, 4. Good, 5. Very Good) The Rating System Porter 5 Forces of Camp Five| 5 Forces| Camp Five| Cyberjaya Adventure | Mad Monkey| 1. Existing rivalry | 3| 3| 2| 2. New entering | 3| 2| 1| . B. P of Buyer| 5| 3| 3| 4. Threat Substitute| 5| 3| 2| 5. B. P of Suppliers | 3| 4| 2| Total| 19| 15| 10| | | | | | Rating System: very poor-1 ; very good- 5 | Table 4b The detail of Porter Five Forces will be explained as per below chart (4c) Porter's Five Forces of Competitive Position | | | | | | | 2. New entering | | | Medium there is the only gym within 20km from the resident, technology is in way advance than other, due to the built cost is high, but competitor can built in cheaper gym with lower cost. | | 5. Bargaining Power of Supplier | | | | 3.Bargaining Power of Buyer | | | 1. Existing Rivalry | | | Medium, the product has substitutes and minimal switching costs, which result in low competitive pressures in the supply side. | | | at the medium stage, although the quality and service is very good but there is still many customer prefer to go for low price choice lead to high degree of differentiation, therefore can be competitive. | | Buyer low stage the high end customer will preferred to purchase with receiving the best quality of service than s witching to look for other alternative. | | | | | | | 4.Threat Substitute | | | Low level, as the product is similar but the quality of facility and lifestyle is unlikely to be change by it taste. | | Table 4c 4. 3 Industry Analysis Due to this is a experiential goods in terms of economy and political will influence on change in it price, the long run of bargaining power with buyer and supplier are at every low risk, only seeing the possibility of new gym within this area can be compete with Camp Five but the possibility is still low, high chance of customer may lost interest and less visiting, due to friends, time of work and other reason. . 4 Customer Analysis The collection of data from customer analysis is conducted in face-to-face interview and survey format, it is target to understand the customer needs and current marketing trends towards satisfaction measuring in the climbing gym environment by service provided located with Klang Valley area. 4. 5 Competitor Analysis Major c ompetitor rock climbing gym within Malaysia, provided climbing service to rock climber, will be cyberjaya adventure center in Cyber Jaya, MadMonkey indoor bouldering center in Wangsa Maju, Shah Alam outdoor adventure in Shah Alam and The factory climbing gym in Subang Jaya. They provide service like top-rope climbing, bouldering wall, travels walls and lead wall climbing, however only Camp Five and Cyber Jaya Adventure was able to provide all the service in one center. The price as quality show as below, 5. 0 INTERNAL ANALYSIS 5. 1 Resource Competency Analysis The uniqueness of Camp Five has believed in providing the best environment and the best service in Asia, with high quality level of modern lifestyle and beauty of sports.And all employees in any position and time are responsible to customer safety first, staff must take action to help and remain ensuring the individual safeness in climbing environment. 5. 2 Share Holders Analysis The matrix below shown in table below is applie d to show the internal and external stakeholders that have direct or indirect impact on the growth of the business. | Importance of stakeholder | | High | Low | Influence of stakeholder | High | Key group | Silent group | | | Partners | Government – Ministry of Environment | | | Management, | | | Shareholders |   | | | New investor |   | | Low | Vocal Group | Irrelevant group | | | Employees | Individual customers | | | Marketing teams | Contractor | | | Agents, | Cleaner | | | Distributors |   | Table 5a– Stakeholder Analysis | The key groups are partners, management, other shareholders and new investor. The customer groups are the key to the survival of the business. The faster the target market will turn into royal customer, gym can sustain and growth in its business operation and provides in positive growth. 5. Performance Analysis Current the sales of the organization is the low head count especially in low season like long public holiday times, although we have a big number of members but however they are non-actives, the targeted market share of customer group has not been achieved, overall survive on the long term membership customer which sign up for 6month-1 years membership. That could count on average of 40% of total business. The others revenue are selling on climbing equipment, team building outdoor projects for groups and climb pays per entrance. . 0Service Quality Analysis (298words) To measure the service quality of Camp Five I have provided the analysis based on face-to-face survey with interviewee with purchasing experience in Camp Five Climbing Gym, the analysis result show as below. (The full version of service survey form is reference in the appendix) The SERQUAL Model analysis will based on question 3-15 only, show as per below, SERQUAL Model of Service Survey Q| Survey Questions | 1| 2| 3| 4| 5| Q being answers| Total score| No. f Interviewee| Means| 1| First time to this gym|   | 60|   |   |   | 600| n/a| 60 | n/a| 2| How do you know this Gym|   | 60|   |   |   | 600| n/a| 60| n/a| Rate you overall experience (Scoring System data are serve for the GAP analysis)| 3| Were you server – Courteous? (If No-1, Yes- 5)| |   |   |   | 60| 60| 300| 60| 5| 4| Were you server -Informative? (If No-1, Yes -5)| 20|   |   |   | 40| 60| 260| 60| 3. 7| 5| Rate of total expectation |   |   |   | 60|   | 60| 240| 60| 4| 6| Staff helpfulness |   |   | 10| 40| 10| 60| 240| 60| 4| 7| The price of entrance fees| 20| 10| 20| 10|   | 60| 140| 60| 2. | 8| The attribute of the gym |   |   | 10| 40| 10| 60| 240| 60| 4| 9| Varieties of climb|   |   | 10| 40| 10| 60| 240| 60| 4| 10| Convenience of this location|   |   |   | 40| 20| 60| 260| 60| 4. 3| 11| Clean |   |   | 10| 20| 30| 60| 260| 60| 4. 3| 12| Environment safety|   |   |   | 40| 20| 60| 260| 60| 4. 3| 13| Training experience |   | 10|   | 10|   | 20| 60| 60| 3| 14| Quality gear for rent |   | 10| 20| 10|   | 40| 120| 60| 4| 15| Rate over climb experience|   |   |   | 50| 10| 60| 250| 60| 4. 2| Personal particulars | 16| Gender| 20| 40|   | 60| The details of this survey are provided in survey form on appendix at last page of this report. 17| Age|   |   | 20| 30| 10| 60| | 18| Monthly Income group |   |   |   | 50| 10| 60| | 19| Frequency of visiting| 40|   | 10| 10|   | 60| | 20| Plan to join membership | 30| 10|   |   |   | 40| | 21| Already member? | 30| 30|   |   |   | 60| | 21A| Which member plan? | 10|   |   | 10| 10| 30| | Table 6a As per the rating system and survey 100% of customer gets to know about this gym by friends’ referral, as per survey the promotion is not strange enough in its attraction to new walk in customer. QUOTA SAMPLING QUOTA SAMPLING | Race | No. Survey | % | Chinese | Male | 8| 13%| Female | 12| 20%| Malay | Male | 5| 8%| | Female | 5| 8%| Indian | Male | 2| 3%| | Female | 2| 3%| Forigner | Male | 13| 22%| | Female | 13| 22%| Total | 60| 100%| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Table 6b| | | | As per quota sampling analysis shows that the 34%Chinese, 16% Malay, 6% Indian and 44% Foreigner participant in the survey analysis. Overall customer were being serve courteous in scoring at the highest at 5, and the price of entrance fees score at the lowest at 2. only. Interpreted the staff has a good relationship and treated customer as very important, but however the price is disappointing from customer's point of view. GAP ANALYSIS CUSTOMER PERCEPTION ; EXPECTATION ANALYSIS | Provider Gap | Customer Expectation | Customer Perception | GAP | Listening Gap | 4 | 3 | (1)| Service Design and Standards Gap | 4 | 4 | 0 | Service Performance Gap | 4 | 1 | (3)| Communication Gap | 5 | 5 | 0 | Total| 17| 13| -4| | | | | | Dis-confirmation GAP: Low-1, High-5 | Table 6c – Disconfirmat ion GapAs Disconfirmation model, as in the GAP model table shows in total of -4 dis confirmation Gap between customer perception and expectations. Overall they score the highest gap -3 of performance gap, operation staff need to improves on its service performance skills in term of the cleanness of toilet, change in water filler, repairing of rental climbing equipment, quality of training and redesign the current price package. The communication and listening wish is very good scored at 0 gap means the customer is very satisfied with the current communication service of employee. . 0 SWOT ANALYSIS (242words) As per chart, show CAMP FIVE has more advantage in strengths and opportunity as compare to the weakness and treats; it has shown a positive growth in the future. The further explanation will be shown as below. Strengths | Weakness | High in technology | To pricy | Strong employee capital | High operation expensive | Largest climbing gym in Asia | Limit to a small customer group from interests | Convenience of location |   | Good environment |   | Opportunity | Treats    | Expend to new customer via more promotion | Product substitution |Give FOC test climb section and tight-up promote | Change of customer taste | Tight up with government | Low season | International and locate competition |   | Table 7a SWOT ANALYSIS IN DETAILS | Strengths| The strengths of Camp five they provides high technologies in wall climbing technologies following the latest and most up-dated as Europe standard, they’re the largest gym also the best climbing in Malaysia, further Malaysia Climbing Campion is working under Camp Five, all others is also professional certified training by UIAA. They are 10,000 square feet with located inside a shopping hall, gives customer all connivances, right in the middle of city. | Weakness| Price is too high for medium end climber or either some student which have time to come as compare to the others gym is about 25-40% higher than other like PutraJaya adventure and Mad Monkey gym, although they does not have the same location advantage. High operation cost, due to the rental, hiring of employee with design maintain and operating, they also have small customer group with attracted to this sports. Opportunity| Customer group can be increase into varies of group including, student, working, employee and government, open new market, increase in brand royalty and awareness. Increase in open competition number of event for member’s link with international, tight up with UIAA| Treats| Customer may change in interest of climbing, low season people prefer going for holiday, change location to climb. | Table 7b 8. 0 TOW TOWS (50words)A TOW Analysis to the advance of SWOT to specific the elements of service marketing address Intangibility, perishability, co-production, customer contact people, physical evidence using â€Å"Strength and Opportunity†, â€Å"Weaknesses and Opportunity†, â€Å"Strengt h and Threat†, lastly â€Å"Weaknesses and Threat (WT)† exhibiting as per followings. | INTERNAL STRENGTHS | INTERNAL WEAKNESS | | 1. High in technology 2. Strong employee capital 3. Largest climbing gym in Asia 4. Convenience of location 5. Good environment | 1. To pricy 2. High operation expensive 3.Limit to a small customer group from interests | EXTERNAL OPPRTUNITIES | SO: STRATEGIES | WO: STRATEGIES | 1. Give FOC test climb section and tight-up promote 2. Tight up with government 3. International and locate competition | 1. Increase on marketing tight up with government project. 2. Tight up with more international competition host in Camp 5 3. Create more events and create awareness through press and news. 4. Get free climb section with event tight up with mall. 5. Advertise in Asia Climbing magazine. | 1. Re-structure the price 2.Increase the sales volume after to co-operate rate, eg. IBM, One World Hotel staff and tourist discount rate, increase customer group. 3 . Promote in tourism Malaysia. 4. Reduces on the use on electricity saving operation cost. 5. Attract external customer to try rock climbing | EXTERNAL THREAT | ST: STRATEGIES | WT: STRATEGIES | 1. Product substitution 2. Change of customer taste 3. Low season | 1. Increase in brand royalty 2. Arrange more activity to get member together again 3. Give special promotion at low season/ week days . Target more office people and encourage them to come after office hours. | 1. Avoid too much promotion rules in joining the membership 2. Promote friends-friends or buy one get one member free to crease interest of new members. 3. Let people enjoy this place more than other gym 4. Promote gym member switching discount or give 3 hours free personal training. | Table 8a Strength and Opportunity (SO) – By increase project from different dimension, attract more opportunity and take advantage of the good location.Increase events example: in 2006 the World Cup Europe climber from UIAA atten ds to climbing during preparation for competition includes with national climbing team from Italy, France, Austria, Slovenia, Spain, Switzerland, and Germany etc. Weaknesses and Opportunity (WO) – Make adjustment to the price and open up new market group like one world hotel tourist discount or business discount, VISA card member promotions, one-card member test climb section, promote the selling hardness in Point-to point exchange gift credit card promotion.Strength and Threat (ST) – Use event to increase the brand royalty to passed , current and future customers. Target more people from the office around the gym to come, make road show to promote the gym and facilities. Weaknesses and Threat (WT) – Try to make the promotion easy for customer to purchase try to avoid many Purchase to Purchase rules, try to give customer benefit able and interesting, when the headcount reaches the target (set a target) than cut of the special promotion and keep the regular promo tion just to keep the royalty customers. 9. 0 CONCLUSION (215words)This report concludes that Camp Five is good place to youth people to work-out and meet new friends, Camp Five has the great quality and it is very suitable for the Malaysian marketing in it expansion. However in total they are lack of awareness, as rock climbing is still a very new sport for Malaysia as compare to the west, therefore promotion is an essential. Overall customer has a good rating with the service provided by Camp Five but however due to the other competitor in the marketing has some influence on customer perspective therefore the building the brand and royalty customer with in the climbing network is important.Customer overall has a high interest in rock climbing and I can see they are quite royal to the interest, but due to the most majority of climbing is in the low-middle end, rating of customer the price over is too high and not expectable by most long term climber, they will prefer to seek for ot her alternative to climb although the location may not be as convenience. Camp Five should take customer in as lower price and get more royalty customer, focus on headcount is not important, however the suggestion for Camp Five will be presented in phase 2 of the assignment. 0. 0 LIST OF REFERANCE Company Research 1. Camp Five Sdn Bhd 2012, viewed 31 July 2012, ;http://camp5. com/; 2. BLOCX Sdn Bhd 2012, viewed 30 July 2012, ;http://www. blocx. com/projects/camp5. html ; 3. Alpine 2012, viewed 2 Aug 2012, ;http://amga. com/programs/alpine_AGE. php; 4. UIAA 2012, viewed 21Aug2012, ;www. theuiaa. org/; PESTEL Analysis 5. PESTEL analysis of the macro-environment by Oxford University Press. 2007, viewed 31 Jul 2012, ;http://www. oup. com/uk/orc/bin/9780199296378/01student/additional/page_12. htm; 6.PESTLE analysis history and application by CIPD. Retrieved Nov 2010, viewed 30 Jul 2012, ; http://rapidbi. com/the-pestle-analysis-tool/; Blue Print 7. Kotler,P,Brown, L, Adams,S ; Armstrong, G2004, Marketing, 6th edn, Pearson Education, Australia 8. Shostack, GL 1992, ‘Understanding services through blueprinting’, in T Swartz, D Brown ; S Brown(eds), Advances in services marketing and management, vol. 1,JAI Press, 9. Greenwich, CT, pp. 75-90. 10. Dr C. Thomas Oliva(2012), Basic blueprint reading and sketching 50 th edn, Thomas Delmar. 11.Newell Frederich(1926), customer relationship management in the new era of internal marketing, New York, London: McGraw-Hill, 2000 12. Valarie A. Zeithaml, Mary Jo Bitner and Dawayne Gremler (2008), Service Marketing Integrating customer focus across the firm 5th ed. Service Marketing 13. Christopher Lovelock and Jochen Wirtz (2011), Services Marketing – People, Technology, Strategy. 7th ed. , Upper Saddle River, New Jersey: Prentice Hall Porter’s Model 14. Chapman, A 2004-2009, Porter’s Five Forces Model, BusinessBalls. com, Leicester, England, viewed 19 August 2011, ;http://www. usinessballs. com/por tersfiveforcesofcompetition. htm; Others 15. CIA 2012, The worldfact book, viewed 10 Aug 2012, ;https://www. cia. gov/library/publications/the-world-factbook; 16. Konopka, G. (1973) â€Å"Requirements for Healthy Development of Adolescent Youth†, Adolescence. VIII(31), p. 24. 17. Thomas, A. (2003) â€Å"Psychology of Adolescents†, Self-Concept, Weight Issues and Body Image in Children and Adolescents, p. 88 11 APENDIX –SURVEY FORM A survey forms has attach as the result outcome of interview with Camp Five’s customer. CAMP 5 THE LARGEST IN ASIA How Do You Rate Your Climbing?We are committed to providing you with the best climbing experience possible, so we welcome your comments. Please fill out this questionnaire and place it in the box in our check-out reception counter. Thank you! Are you a first time coming to this climbing gym? YesNo How do you know about this climbing gym? AdsReferralOnline/LearnOthers Website from Vision Please specify: _____________ _____ * * How do rate the total expectation with us, please rate as per below†¦. The reliability of the staff 12345 DisappointingExceptional The willingness the staff – Helpfulness or friendliness 12345DisappointingExceptional Was you serve†¦ Courteous? Informative? YesNoYesNo The price of entrance fees. 12345 DisappointingExceptional The attribute of the gym – Does the climbing level fits you? 12345 DisappointingExceptional Your favorite climbing level is ________________ (FRANCH or USA) Is there enough variety of climb. 12345 DisappointingExceptional Please rate the connivance of this location? 12345 DisappointingExceptional CAMP 5 THE LARGEST IN ASIA How Do You Rate Your Climbing? We are committed to providing you with the best climbing experience possible, so we welcome your comments.Please fill out this questionnaire and place it in the box in our check-out reception counter. Thank you! Are you a first time coming to this climbing gym? YesNo How do you k now about this climbing gym? AdsReferralOnline/LearnOthers Website from Vision Please specify: __________________ * * How do rate the total expectation with us, please rate as per below†¦. The reliability of the staff 12345 DisappointingExceptional The willingness the staff – Helpfulness or friendliness 12345 DisappointingExceptional Was you serve†¦ Courteous? Informative? YesNoYesNo The price of entrance fees. 12345DisappointingExceptional The attribute of the gym – Does the climbing level fits you? 12345 DisappointingExceptional Your favorite climbing level is ________________ (FRANCH or USA) Is there enough variety of climb. 12345 DisappointingExceptional Please rate the connivance of this location? 12345 DisappointingExceptional Was our gym clean? 12345 DisappointingExceptional Safety of environment and climbing area? * * 12345 * Disappointing Exceptional Please rate your overall training experience. (If any) 12345 DisappointingExceptional Name of course ______________________ Please rate the quality of gears. If any) 12345 DisappointingExceptional Please rate your overall climbing experience. 12345 DisappointingExceptional Personal particulars Please be assure as this particular will only be analysis on a positive bases as for the profiling and not for individual use, be assure those details will not be use for another purpose. Gender Male Female Age 15 and 15-20 21-3031-4040 and Below More Monthly Income Student 20002000- 4001- 6000 or No Income or lower 4000 6000 higher How frequently do you visit our gym? -5 times per month 1-2 times per month Once every 2 months Other Do you plan to join to our gym’s membership? Yes No You already have the membership? Yes No ? 10pass 3mths6mths12mths 12mths (Prepaid) (Installment) Was our gym clean? 12345 DisappointingExceptional Safety of environment and climbing area? * * 12345 * Disappointing Exceptional Please rate your overall training experience. (If any) 12345 DisappointingExce ptional Name of course ______________________ Please rate the quality of gears. (If any) 12345DisappointingExceptional Please rate your overall climbing experience. 12345 DisappointingExceptional Personal particulars Please be assure as this particular will only be analysis on a positive bases as for the profiling and not for individual use, be assure those details will not be use for another purpose. Gender Male Female Age 15 and 15-20 21-3031-4040 and Below More Monthly Income Student 20002000- 4001- 6000 or No Income or lower 4000 6000 higher How frequently do you visit our gym? -5 times per month 1-2 times per month Once every 2 months Other Do you plan to join to our gym’s membership? Yes No You already have the membership? Yes No ? 10pass 3mths6mths12mths 12mths (Prepaid) (Installment) * Would you recommend our climbing gym to a friend? Why, or why not? * How might we have made it more memorable to you? What training course did you taken? How is your experience? ( if any) * Please share any additional comments or suggestions. Camp 5 Climbing Gym Camp Five Sdn bhd EZ501, 5th Floor, 1 Utama Shopping CentreBandar Utama, 47800, Selangor, Malaysia Phone (603) 77260420/410 Fax (603) 77260210 http://www. camp5. com [email  protected] com * Would you recommend our climbing gym to a friend? Why, or why not? * How might we have made it more memorable to you? What training course did you taken? How is your experience? ( if any) * Please share any additional comments or suggestions. Camp 5 Climbing Gym Camp Five Sdn bhd EZ501, 5th Floor, 1 Utama Shopping Centre Bandar Utama, 47800, Selangor, Malaysia Phone (603) 77260420/410 Fax (603) 77260210 http://www. camp5. com [email  protected] com

Newspaper analysis by Marx, Durkheim or Weber`s Theories

The issue of inequality has been widely discussed in many different contexts during various periods of human history. The fate of Australian aborigines requires special attention, due to its importance in the modern Australian society. As the article â€Å"Challenge to Improve Aborigines’ Lot† suggests, Australian aborigines claim that they are discriminated against and that they do not have equal rights with other members of Australian society. They state that most of the problems which they are currently facing come from their inequality in the society.They are destined to suffer from high rates of unemployment, racism, shorter life expectancy, high mortality rates among children and many other problems. Aborigines claim that they do not have equal opportunities with other members of society, and therefore they are not able to enjoy benefits of Australian society as much as other Australians. Theory of sagacious theorist Karl Marx supports the thesis of Jim Everett, o ne of the aborigines’ leaders, concerning the importance of fighting for their rights and even establishing an autonomous state of aborigines for their benefit. Karl Marx argued in his theory that dominant class oppresses working class in the society, which leads to alienation and estrangement of the working class from the results of its work.An important thesis which supports the main idea of the article is that, according to Marx, laws have been designed to serve the interests of capitalism and the ruling class of capitalists. Therefore, the laws in Australian society have been created to serve the interests of the dominant class and oppress aborigines. As Marx claimed, capitalists are able to oppress the working class with the help of the laws which exist in the society. Every single law which regulates the relations in the society is created in order to further increase the gap between the ruling class and the working class.Working people get poorer and poorer the more th ey produce because capitalists take the surplus value which they create. Laws let capitalists obtain the profits which are originated by companies. Even though working people would probably like to change the law and be capable to benefit from the results of their own work, they are not able to do that because they do not have enough power. Aborigines would like to change the law in such a way so that they are able to get all of the benefits from the society in the same manner as the ruling class is getting them. Unfortunately, they are not able to do that because the laws in Australian society have been created to serve the interests of the ruling elite.It is possible to regard Marx’s views on law in 2 ways: from the positivist perspective, according to which law is created in order to reflect subjective interests of the capitalist class, and from the objective perspective. As the positivist approach argues, capitalists have their own subjective perceptions of the society an d thus the laws are being used in order to put their subjective views on the paper. Capitalists have their views on the ways in which they would like to see the world they live in.They do their best to ensure that the laws are adopted to regulate the society according to the most favorable pattern for them. It is also possible to interpret Marx’s views on law from the objective perspective. According to it, law also serves the interests of capitalists but it appears as the result of the objective process. Capitalists dominate in the society and therefore the trends in legislation which serve their interests are fully objective. It is understandable that legislation needs to reflect the interests of the ruling class, and therefore this process is fully objective.In the case of Australian aborigines’ inequality analysis, it is necessary to take positivist perspective on Marx’s understanding of law. Current legislation which exists in Australia was not formed as th e result of objective process. Instead, it was imposed on Australian people in order to oppress them. European colonizers arrived in Australia a few centuries ago, and it was very important for them to ensure that indigenous people in Australia followed the laws which were beneficial for the conquerors. The first steps which were taken by the colonizers included expropriation of lands originally owned by them.The following steps were both positive and negative. On one hand, colonizers offered new health and educational benefits to the aborigines, which improved their lifestyle. On the other hand, aborigines saw the oppression of their culture. For example, they were not allowed to speak their native language in many situations, and children of aborigines were taken from their families. For Australian indigenous people, their traditions were one of the most important parts of their lives, and thus they witnessed deep humiliation as the result of colonizers’ policy. Aborigines did not need Europeans to dictate them their policy in everything; they would much rather prefer to carry out decisions on their own, as they did in previous years.They wanted to participate in the legislative process in the country when it comes to their rights and duties. Unfortunately, they never got a chance for that. Australian government still considers itself much more proficient in the aborigines’ affairs than aborigines themselves, and therefore seeks to regulate their lives according to its principles and ideas.Some changes have been recently made in order to improve the situation, but they are not sufficient in this situation, as Marx would mark. ASTIC, a commission dealing with aborigines’ rights, was replaced by a more efficient advisory board, the members of which included aborigines themselves. Even though this board is obviously going to be more efficient in addressing aborigines’’ rights, it is not capable to make a radical enough change in the society. The number of problems from which Australian natives are currently suffering is literally overwhelming, and small change in legislation will not be able to minimize their effect significantly.For example, aborigines’ women are dying at a very early age, and this tendency needs to be stopped by radical methods. The expectancy of live of male aborigines is still 21 year shorter than other male Australians. According to statistics, even people in such poor countries as Bangladesh, Nepal and others have higher standards of life and much better health than Australian aborigines, despite the fact that Australia is currently considered one of the world’s wealthiest nations with good healthcare level.This evidence proves that there is a great lag between the levels of health services which are received by Australian aborigines, in comparison with other Australians. Even though some improvements in health services for Australian indigenous people have been made, according to the evidence of the article, they did not have any major positive effect on the health of the nation. Health is a very important characteristic of any nation, and without improving the healthcare system in Australia, it will be impossible to achieve any positive changes in the development of native people.The concept of â€Å"alienation†, which has been suggested by Karl Marx, can also be applied to analyze the issues connected with Australian aborigines. According to Marx, in the capitalist society, people are estranged from the results of their work. They are forced to work but unfortunately they are not the ones to take advantage of the results of their work.The owners of the factories, in which employees work, are the ones benefiting from the products which are created by the workers. Marx mentioned many times that such a society is characterized by alienation because workers are unable to take advantage of the results of their own work. The society based on the concept of alienation is destined to fail because at some point the relations which have got established in it will stop working.Aborigines do not represent a working class per se, but they do represent an oppressed class which is not able to take advantage from the results of their work. If in the past Australian aborigines were able to use their results of work for their own benefit, the situation changed rapidly after the European colonization began. Indigenous people were estranged from the results of work which they had been doing for centuries. They feel alienated in the new society. As it was mentioned above, laws in the Australian society have been created to serve the interests of the colonizers, and aborigines are therefore left behind in many aspects of life.Even though the government claims that they have equal rights with all of the other members of the society, figures show that the level of life of aborigines is much lower. These people are forced to suffer from high rate of un-employment and racism, which increase their alienation to an even greater degree. Aborigines state that they are experiencing institutionalized racism in many aspects of their lives, and no steps have been taken by the government to bring it to an end. The policy of welfare is also not fit to address aborigines’ rights.Many recommendations could be given to the Australian decision-makers in order to improve the situation with aborigines in the country. Karl Marx would claim that radical change will need to take place in Australian society in order to bring it to equilibrium. In his theory, Marx argued that all of the characteristic features of the capitalist production created a solid basis for the conflicts between social classes of capitalists and workers. According to Marx, the exploitation of workers provided on all levels of production, their estrangement from the results of work all were the reasons of the inevitable changes in the future.The fact that s urplus value was obtained by the capitalist was also one of the arguments for the future change in the structure. The class of workers realized that the results of their work were taken by the capitalist even though they were the ones who actually created the value. The dialectics argues that contradictions are the driving force of progress. Once contradictions appear in some system, the system will need to undergo many changes and develop until the new level in which the synthesis of new qualities will be finally reached. Therefore, as it was correctly noticed by Marx, the phase of capitalism could not be completely over- it would just develop until its new phase socialism and the most positive features of both systems would be present in the final synthesis of the two systems. In case of Australian society, the law of dialectics would ensure that aborigines eventually occupied a decent place in the society.In order to achieve that, Karl Marx would suggest applying one of his favor ite concepts- â€Å"re-education†. All of the aborigines would have to be re-educated for them to be able to occupy all of the high-paying jobs along with other Australians. As the result of increased earnings, aborigines would be able to spend more money on healthcare and thus increase life expectancy and health of their race. Unemployment among indigenous people would rapidly decrease because more and more aborigines would be able to occupy positions in various spheres. Domestic violence and crime would wane as the result of improved education and level of life.In conclusion, it is necessary to mark that Karl Marx’s theory is very applicable for the analysis of the situation with aborigines in Australia. Even though Karl Marx did not ponder over the issues of Australian aborigines, his concepts can be very helpful in the analysis of the phenomenon and creation of recommendations to improve the level of life of aborigines.Bibliography.Altschuler, R. (2000), The Living Legacy of Marx, Durkheim and Weber: Applications and Analyses of Classical Sociological Theory by Modern Social Scientists. Gordian Knot Books, USA. Eastman Max, Marx Karl (1959). Capital, the Communist Manifesto and Other Writings. The Modern Library. Fromm, Erich 91966). Marx's Concept of Man. New York: Frederick Ungar. Giddens, Anthony (1971). Capitalism and Modern Social Theory: An Analysis of the Writings of Marx, Durkheim and Max Weber. Cambridge, Cambridge University Press. Kivisto, P. (2004), Illuminating Social Life: Classical and Contemporary Theory Revisited, 3rd ed., Pine Forge, Thousand Oaks. Peterson G. Paul. (1994), Karl Marx and His Vision of Salvation: The Natural Law and Private Property. Review of Social Economy. Volume: 52. Issue: 3. Ritzer, G. (1992), Classical Sociological theory. NY: McGraw Hill. Schlatter, Richard (1951). Private Property. London, UK: George Allen & Unwin. Newspaper analysis by Marx, Durkheim or Weber`s Theories Newspaper analysis by Marx, Durkheim or Weber`s Theories.The issue of inequality has been widely discussed in many different contexts during various periods of human history. The fate of Australian aborigines requires special attention, due to its importance in the modern Australian society. As the article â€Å"Challenge to Improve Aborigines’ Lot† suggests, Australian aborigines claim that they are discriminated against and that they do not have equal rights with other members of Australian society. They state that most of the problems which they are currently facing come from their inequality in the society. They are destined to suffer from high rates of unemployment, racism, shorter life expectancy, high mortality rates among children and many other problems.Aborigines claim that they do not have equal opportunities with other members of society, and therefore they are not able to enjoy benefits of Australian society as much as other Australians. Theory of sagacious theorist Karl Marx supports the thesis of Jim Everett, one of the aborigines’ leaders, concerning the importance of fighting for their rights and even establishing an autonomous state of aborigines for their benefit. Karl Marx argued in his theory that dominant class oppresses working class in the society, which leads to alienation and estrangement of the working class from the results of its work.An important thesis which supports the main idea of the article is that, according to Marx, laws have been designed to serve the interests of capitalism and the ruling class of capitalists. Therefore, the laws in Australian society have been created to serve the interests of the dominant class and oppress aborigines. As Marx claimed, capitalists are able to oppress the working class with the help of the laws which exist in the society. Every single law which regulates the relations in the society is created in order to further increase the gap between the ruling class and the worki ng class. Working people get poorer and poorer the more they produce because capitalists take the surplus value which they create.Laws let capitalists obtain the profits which are originated by companies. Even though working people would probably like to change the law and be capable to benefit from the results of their own work, they are not able to do that because they do not have enough power. Aborigines would like to change the law in such a way so that they are able to get all of the benefits from the society in the same manner as the ruling class is getting them. Unfortunately, they are not able to do that because the laws in Australian society have been created to serve the interests of the ruling elite.It is possible to regard Marx’s views on law in 2 ways: from the positivist perspective, according to which law is created in order to reflect subjective interests of the capitalist class, and from the objective perspective. As the positivist approach argues, capitalist s have their own subjective perceptions of the society and thus the laws are being used in order to put their subjective views on the paper. Capitalists have their views on the ways in which they would like to see the world they live in. They do their best to ensure that the laws are adopted to regulate the society according to the most favorable pattern for them. It is also possible to interpret Marx’s views on law from the objective perspective. According to it, law also serves the interests of capitalists but it appears as the result of the objective process. Capitalists dominate in the society and therefore the trends in legislation which serve their interests are fully objective. It is understandable that legislation needs to reflect the interests of the ruling class, and therefore this process is fully objective.In the case of Australian aborigines’ inequality analysis, it is necessary to take positivist perspective on Marx’s understanding of law. Current legislation which exists in Australia was not formed as the result of objective process. Instead, it was imposed on Australian people in order to oppress them. European colonizers arrived in Australia a few centuries ago, and it was very important for them to ensure that indigenous people in Australia followed the laws which were beneficial for the conquerors. The first steps which were taken by the colonizers included expropriation of lands originally owned by them. The following steps were both positive and negative. On one hand, colonizers offered new health and educational benefits to the aborigines, which improved their lifestyle.On the other hand, aborigines saw the oppression of their culture. For example, they were not allowed to speak their native language in many situations, and children of aborigines were taken from their families. For Australian indigenous people, their traditions were one of the most important parts of their lives, and thus they witnessed deep humiliati on as the result of colonizers’ policy. Aborigines did not need Europeans to dictate them their policy in everything; they would much rather prefer to carry out decisions on their own, as they did in previous years. They wanted to participate in the legislative process in the country when it comes to their rights and duties. Unfortunately, they never got a chance for that. Australian government still considers itself much more proficient in the aborigines’ affairs than aborigines themselves, and therefore seeks to regulate their lives according to its principles and ideas.Some changes have been recently made in order to improve the situation, but they are not sufficient in this situation, as Marx would mark. ASTIC, a commission dealing with aborigines’ rights, was replaced by a more efficient advisory board, the members of which included aborigines themselves. Even though this board is obviously going to be more efficient in addressing aborigines’’ rights, it is not capable to make a radical enough change in the society. The number of problems from which Australian natives are currently suffering is literally overwhelming, and small change in legislation will not be able to minimize their effect significantly.For example, aborigines’ women are dying at a very early age, and this tendency needs to be stopped by radical methods. The expectancy of live of male aborigines is still 21 year shorter than other male Australians. According to statistics, even people in such poor countries as Bangladesh, Nepal and others have higher standards of life and much better health than Australian aborigines, despite the fact that Australia is currently considered one of the world’s wealthiest nations with good healthcare level.This evidence proves that there is a great lag between the levels of health services which are received by Australian aborigines, in comparison with other Australians. Even though some improvements in healt h services for Australian indigenous people have been made, according to the evidence of the article, they did not have any major positive effect on the health of the nation. Health is a very important characteristic of any nation, and without improving the healthcare system in Australia, it will be impossible to achieve any positive changes in the development of native people.The concept of â€Å"alienation†, which has been suggested by Karl Marx, can also be applied to analyze the issues connected with Australian aborigines. According to Marx, in the capitalist society, people are estranged from the results of their work. They are forced to work but unfortunately they are not the ones to take advantage of the results of their work. The owners of the factories, in which employees work, are the ones benefiting from the products which are created by the workers. Marx mentioned many times that such a society is characterized by alienation because workers are unable to take adva ntage of the results of their own work. The society based on the concept of alienation is destined to fail because at some point the relations which have got established in it will stop working.Aborigines do not represent a working class per se, but they do represent an oppressed class which is not able to take advantage from the results of their work. If in the past Australian aborigines were able to use their results of work for their own benefit, the situation changed rapidly after the European colonization began. Indigenous people were estranged from the results of work which they had been doing for centuries. They feel alienated in the new society. As it was mentioned above, laws in the Australian society have been created to serve the interests of the colonizers, and aborigines are therefore left behind in many aspects of life. Even though the government claims that they have equal rights with all of the other members of the society, figures show that the level of life of abor igines is much lower.These people are forced to suffer from high rate of un-employment and racism, which increase their alienation to an even greater degree. Aborigines state that they are experiencing institutionalized racism in many aspects of their lives, and no steps have been taken by the government to bring it to an end. The policy of welfare is also not fit to address aborigines’ rights.Many recommendations could be given to the Australian decision-makers in order to improve the situation with aborigines in the country. Karl Marx would claim that radical change will need to take place in Australian society in order to bring it to equilibrium. In his theory, Marx argued that all of the characteristic features of the capitalist production created a solid basis for the conflicts between social classes of capitalists and workers. According to Marx, the exploitation of workers provided on all levels of production, their estrangement from the results of work all were the rea sons of the inevitable changes in the future. The fact that surplus value was obtained by the capitalist was also one of the arguments for the future change in the structure.The class of workers realized that the results of their work were taken by the capitalist even though they were the ones who actually created the value. The dialectics argues that contradictions are the driving force of progress. Once contradictions appear in some system, the system will need to undergo many changes and develop until the new level in which the synthesis of new qualities will be finally reached. Therefore, as it was correctly noticed by Marx, the phase of capitalism could not be completely over- it would just develop until its new phase socialism and the most positive features of both systems would be present in the final synthesis of the two systems. In case of Australian society, the law of dialectics would ensure that aborigines eventually occupied a decent place in the society.In order to ach ieve that, Karl Marx would suggest applying one of his favorite concepts- â€Å"re-education†. All of the aborigines would have to be re-educated for them to be able to occupy all of the high-paying jobs along with other Australians. As the result of increased earnings, aborigines would be able to spend more money on healthcare and thus increase life expectancy and health of their race. Unemployment among indigenous people would rapidly decrease because more and more aborigines would be able to occupy positions in various spheres. Domestic violence and crime would wane as the result of improved education and level of life.In conclusion, it is necessary to mark that Karl Marx’s theory is very applicable for the analysis of the situation with aborigines in Australia. Even though Karl Marx did not ponder over the issues of Australian aborigines, his concepts can be very helpful in the analysis of the phenomenon and creation of recommendations to improve the level of life of aborigines.Bibliography.Altschuler, R. (2000), The Living Legacy of Marx, Durkheim and Weber: Applications and Analyses of Classical Sociological Theory by Modern Social Scientists. Gordian Knot Books, USA. Eastman Max, Marx Karl (1959). Capital, the Communist Manifesto and Other Writings. The Modern Library. Fromm, Erich 91966). Marx's Concept of Man. New York: Frederick Ungar. Giddens, Anthony (1971). Capitalism and Modern Social Theory: An Analysis of the Writings of Marx, Durkheim and Max Weber. Cambridge, Cambridge University Press. Kivisto, P. (2004), Illuminating Social Life: Classical and Contemporary Theory Revisited, 3rd ed., Pine Forge, Thousand Oaks. Peterson G. Paul. (1994), Karl Marx and His Vision of Salvation: The Natural Law and Private Property. Review of Social Economy. Volume: 52. Issue: 3. Ritzer, G. (1992), Classical Sociological theory. NY: McGraw Hill. Schlatter, Richard (1951). Private Property. London, UK: George Allen & Unwin.